You can create the most beautiful and spectacular live stream (optimized for conversions), but what’s the point if there’s no audience to watch it? A successful live stream is not only the result of strategy and technology; promotion also plays … Read More
video commerce
Live Shopping and inbound marketing: attract, engage, and nurture with live sessions
Did you know that Live Shopping and inbound marketing can be closely linked in your strategy? In recent years, the concept of inbound marketing has emerged as a flywheel: a cyclical process in continuous motion capable of attracting, engaging, and ‘delighting’ users—ultimately … Read More
Live Shopping on your website or social media? Differences, benefits, and strategies
Live & Video Shopping is one of the fastest-growing trends in the eCommerce world. Are you considering starting Live Shopping but unsure whether to go live on your website or social media? In this article, we’ll answer that question by … Read More
How to choose the right live format for your eCommerce site
Do you know what Live Shopping and a tailor’s work have in common? Both offer a custom product for the customer. When creating a Live Shopping project, it’s essential to choose the right types of live sessions based on your … Read More
Live Shopping: what it is, benefits, and strategies for e-commerce shops
In recent years, you have probably heard of Live Shopping or Live Commerce. It is indeed one of the fastest-growing and most significant trends in the eCommerce world. But what exactly is this phenomenon, and why should you consider it … Read More
